Carbux:
The European Loyalty Program for Sustainable Driving
Concept
Carbux is an innovative rewards system that incentivizes drivers based on their saved CO₂ emissions and energy consumption by coasting in neutral gear. Making use of the weight and the existing speed of the car. The so called kynetic energy. This system works for both fossil fuel-powered cars and electric vehicles (EVs) and is supported by European car manufacturers. Through a smart app, fuel and energy savings are converted into Carbux, which can be redeemed for discounts, charging credits, or other sustainable benefits.
How Does It Work?
Registration & Linking
• Drivers register their vehicle in the Carbux app using their license plate and name.
• The app connects to the vehicle’s onboard computer (via OBD-II, telematics, or manufacturer software).
• The car transmits real-time data on fuel or energy consumption and driving behavior.
• Algorithm: see Carbux Algorithm.
Calculating CO₂ Savings
• For fossil fuel vehicles: The app compares actual fuel consumption with the model’s standard consumption (WLTP cycle). The more efficient the driving style, the more CO₂ is saved.
• For electric vehicles: The app measures energy consumption per kilometer and compares it to an average EV reference. Using green electricity earns additional rewards.
Earning Carbux
• Drivers receive Carbux for every X kilograms of CO₂ saved by letting their car coast or in other words roll out in neutral gear. This way the car uses the kynetic energy that derives from the weight and existing speed.
• Regenerative braking, fuel-efficient driving, and using energy-saving features (such as eco mode or cruise control) are also rewarded.
• Extra bonuses are available for participating in driving training or charging with renewable energy.
• By entering the fuel price per liter and charging costs, the app also displays financial savings.
Redeeming Carbux
• Discounts on maintenance, fuel, or charging credits at participating partners (such as gas stations and charging networks).
• Discounts on new vehicles from affiliated car manufacturers.
• Sustainable products and services, such as public transport credits, car sharing, or CO₂ compensation.
Benefits for All Parties
• Drivers save money and are rewarded for eco-friendly drivingg
• Car brands increase sales, strengthen their sustainability strategy, and enhance customer loyalty.
• Energy and fuel providers encourage cleaner driving and sustainable mobility.
• Governments can integrate the system into environmental policies and CO₂ reduction targets.
Rollout & Partners
• Collaboration with European car manufacturers such as Volkswagen, BMW, Renault, Peugeot via ACEA in Brussels.
• Integration with existing charging and fuel cards (e.g., Shell, Ionity, Fastned).
• Potential integration with CO₂ credit systems and government subsidies.
Win-Win-Win
This system promotes environmental awareness, boosts sales in the European automotive industry, and contributes to achieving European CO₂ reduction goals.